Digital Marketing Articles
Digital marketing is an ever changing and complex area of marketing. Learning digital marketing will pay dividends in helping you generate more leads, boost sales, and help you avoid costly mistakes.
If you have questions about topics we cover or need some assistance with your digital marketing please contact us or schedule a 45 minute free consulting session.
Digital Marketing Services and Hollywood
When you are hiring a digital marketing services company finding one that uses the Hollywood model should be your goal. The traditional agency model for marketing firms goes all the way back to the era of the hit TV show Mad Men. It is composed of a traditional office with several employees and a variety of directors. It is an outdated business model with a huge amount of baggage that will cost you a lot of extra money.
WordPress Security for Your Website
Securing a WordPress site and making it difficult for hackers and bots to get access does require some planning and plugins to assist in the job but isn’t that difficult. Security isn’t binary in the sense that you have or don’t have it. The best way to think of website security is in layers. The more layers of security you apply the harder target you make.
How to Build a Lead Generation Website
A lead generation website is just what it sounds like. It is a website that works 24/7 generating interested and qualified leads for you. There are not a lot of lead generation programs out there that can boost that type of power. The keywords here are interested and qualified prospects. A prospect that has no interest in what you are selling is a poor lead. A prospect that has an interest but cannot afford your product or isn’t really qualified to be a customer for any other reason is also a poor lead.
eCommerce 101
Selling products or services online represents a tremendous opportunity for businesses of any size. It is a fantastic way to increase sales for local or regional companies by going outside of their regular market. It is also a powerful way to boost your brand and build new markets. Many companies and entrepreneurs alike wonder what the secret formula for online success is. Many want to know if there is a “formula” for online success, something that can be replicated again and again by different industries.
Competition Proof eCommerce Strategy
eCommerce used to be considered the great equalizer, it was a strategy that could be used by small businesses to beat the vast resources of large businesses. Then Amazon arrived followed by thousands of other businesses. Competition returned. eCommerce is still a powerful sales channel for businesses, but they need to employ better eCommerce strategies to compete. This article outlines 7 eCommerce strategies that any business can use to capture more sales.
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