Digital Marketing Articles
Digital marketing is an ever changing and complex area of marketing. Learning digital marketing will pay dividends in helping you generate more leads, boost sales, and help you avoid costly mistakes.
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Selling products or services online represents a tremendous opportunity for businesses of any size. It is a fantastic way to increase sales for local or regional companies by going outside of their regular market. It is also a powerful way to boost your brand and build new markets. Many companies and entrepreneurs alike wonder what the secret formula for online success is. Many want to know if there is a “formula” for online success, something that can be replicated again and again by different industries.
eCommerce used to be considered the great equalizer, it was a strategy that could be used by small businesses to beat the vast resources of large businesses. Then Amazon arrived followed by thousands of other businesses. Competition returned. eCommerce is still a powerful sales channel for businesses, but they need to employ better eCommerce strategies to compete. This article outlines 7 eCommerce strategies that any business can use to capture more sales.
Lead generation is the lifeblood of small businesses. For most small businesses that don’t sell retail with walk-in traffic, generating new leads is one of the most critical activities you can do. If you are an attorney, CPA, consultant, personal trainer, contractor, insurance broker, real estate broker, or any other type of business that needs a steady flow of new sales leads coming in, this article about developing and using a lead magnet is for you.
Digital marketing is a complex ecosystem with a lot of moving parts where the rules are always changing and what worked yesterday may not work today. Small and medium-sized businesses that want to implement a digital marketing strategy can’t possibly keep up with everything. There is a saner way to think about this. It comes down to 3 areas to focus on. If you focus on just these 3 areas your digital marketing strategy will continue to deliver results no matter what else happens.
As I write this, we are in the depth of battling the COVID-19 global pandemic. The human casualties have been devasting, and our hearts go out to anyone that lost friends or family during this crisis. Sadly, the human loss is only part of the sad story. The devastation to economies around the world, including the many fantastic small businesses that will not survive this is heartbreaking.
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