Digital Marketing Articles
Digital marketing is an ever changing and complex area of marketing. Learning digital marketing will pay dividends in helping you generate more leads, boost sales, and help you avoid costly mistakes.
If you have questions about topics we cover or need some assistance with your digital marketing please contact us or schedule a 45 minute free consulting session.
How to Create a Lead Magnet
Lead generation is the lifeblood of small businesses. For most small businesses that don’t sell retail with walk-in traffic, generating new leads is one of the most critical activities you can do. If you are an attorney, CPA, consultant, personal trainer, contractor, insurance broker, real estate broker, or any other type of business that needs a steady flow of new sales leads coming in, this article about developing and using a lead magnet is for you.
Digital Marketing Strategy – 3 Keys to Success
Digital marketing is a complex ecosystem with a lot of moving parts where the rules are always changing and what worked yesterday may not work today. Small and medium-sized businesses that want to implement a digital marketing strategy can’t possibly keep up with everything. There is a saner way to think about this. It comes down to 3 areas to focus on. If you focus on just these 3 areas your digital marketing strategy will continue to deliver results no matter what else happens.
COVID-19 eCommerce Strategy
As I write this, we are in the depth of battling the COVID-19 global pandemic. The human casualties have been devasting, and our hearts go out to anyone that lost friends or family during this crisis. Sadly, the human loss is only part of the sad story. The devastation to economies around the world, including the many fantastic small businesses that will not survive this is heartbreaking.
How to Hire a Web Designer
Building websites can be a very opaque process to someone outside the technology field. The pricing for building a website can be even more so. This is one of the few industries where there are multiple ways to do something and each way has pros and cons. In addition, each approach comes with varying degrees of costs. Choosing the right agency or designer is a minefield. The wrong choice will potentially cost you thousands. The right choice will lead to success. Choose wisely…
What is a Buyer Persona?
If you have read any articles on digital marketing, you have probably heard the term(s) buyer persona, customer avatar, or customer profile. So, what is it? In short, it is merely a fictionalized version of your best or typical customer. It is one of the most important items that a business can focus on when developing a digital marketing strategy and website.
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