Digital Marketing Articles
Digital marketing is an ever changing and complex area of marketing. Learning digital marketing will pay dividends in helping you generate more leads, boost sales, and help you avoid costly mistakes.
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Building websites can be a very opaque process to someone outside the technology field. The pricing for building a website can be even more so. This is one of the few industries where there are multiple ways to do something and each way has pros and cons. In addition, each approach comes with varying degrees of costs. Choosing the right agency or designer is a minefield. The wrong choice will potentially cost you thousands. The right choice will lead to success. Choose wisely…
If you have read any articles on digital marketing, you have probably heard the term(s) buyer persona, customer avatar, or customer profile. So, what is it? In short, it is merely a fictionalized version of your best or typical customer. It is one of the most important items that a business can focus on when developing a digital marketing strategy and website.
We went from buying our software on CDs in a box and updates every few years to a monthly subscription where it is always updated. Software went from being a “thing” to a service. It was only natural we would eventually reach the same thing on the Internet. Websites as a Service – WaaS
Digital marketing can be an extremely complex field. It can also be amazingly simple and straight forward. So, why make something complex instead of simple? The question almost answers itself when you consider that one solution vs. another doesn’t live in a vacuum. It is based on the needs of your budget, business, industry, resources, and goals.
A fantastic looking site with nobody to see it is like building a state-of-the-art movie theater on a dirt road in Nowhere USA. It might be impressive and have unrivaled technology in it, but it is a giant waste of money if nobody walks through the door.
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