eCommerce 101

eCommerce 101

Did you know that over 1.8 billion global digital buyers have bought something online? In 2019 eCommerce sales made up 14.1% of ALL retail sales, and it is still growing. Selling products or services online represents a tremendous opportunity for businesses of any...
Competition Proof eCommerce Strategy

Competition Proof eCommerce Strategy

eCommerce used to be considered the great equalizer, it was a strategy that could be used by small businesses to beat the vast resources of large businesses. Then Amazon arrived followed by thousands of other businesses. Competition returned. eCommerce is still a...
COVID-19 eCommerce Marketing Strategy

COVID-19 eCommerce Marketing Strategy

As I write this, we are in the depth of battling the COVID-19 global pandemic. The human casualties have been devastating, and our hearts go out to anyone that lost friends or family during this crisis. Sadly, the human loss is only part of the sad story. The...