Copy Critique & Editing
Having an experienced copywriter that can take a fresh look at your materials or sales pieces may reveal things you didn’t see simply because you are too close to the topic. Perhaps I can bring a strategy you didn’t think of or an approach you wouldn’t have considered.
I can evaluate copy, strategy, results of data and give input on some or all of it as you wish. I can also do a review of several of your pieces combined to assess how it fits in with your brand image or direct marketing strategy to give you more than just a basic critique or edit and give you a more comprehensive review.
I will read through your copy and offer a variety of suggestions and strategies to help it perform better. Some of the elements that I will evaluate your copy for include:
- Headline or Subject Line
- Language Use
- Sales Points
- USP (Unique Selling Proposition)
- Technical Writing
- Marketing Strategy
Giving your copy a fresh, but constructive critique will help it perform better. In addition, I have many actual formulas I use to evaluate copy that I have learned over the years. You will be getting more than just my opinion on the copy. I will apply my formulas and give you feedback based on those performance metrics.
If you need copy or materials professionally edited and cleaned up I can help. Again, I will be evaluating your piece for proper writing, eliminating unnecessary wording, clarification of sales points, and other edits to sharpen the copy and make it read better and perform better.
I have over two decades of writing experience for a variety of industries for many pieces and audiences. If you have junior copywriters that can produce initial drafts, but simply need a more experienced eye to review and sharpen the copy I can help.
Please call today to see how I can help you make your existing copy perform at a higher level.
Schedule a Free 45-Minute Consultation Today!