Copywriting Overview

Copywriting is the act of writing text for the purpose of advertising or other forms of marketing. The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.

– Wikipedia

In digital marketing, too many people focus on tactics like social media or landing pages, email, pay to click advertising, etc. but ignore the one item that makes all those tactics successful…

Copywriting.

Persuasive, direct, and compelling copywriting on your web site, email campaigns, landing pages, sales materials and pay to click advertising is what will get your target audience to stop, pay attention, and ultimately act. No matter what tactic you implement or how well you do it if the copy is poor the results will suffer and it will cost you in wasted time, opportunities and money.

Are you looking for a way to make your website, brochures, landing pages, sales letters, commercials, email marketing, pay to click advertising and other marketing pieces produce higher sales, more leads, enhance your image, increase profits, or create better response?

Michael Temple has over two decades of copywriting experience in a variety of industries, formats and goals. He is a freelance copywriter and marketing consultant in business to business, high tech, manufacturing, financial, and direct response marketing. Previous roles include PR Manager, Director of Marketing, and VP of Business Development. In addition, Michael is an adjunct professor at two separate universities and teaches marketing, advertising, copywriting, and digital marketing.

No matter if your need for copywriting is online or off Michael is adapt at writing the copy that produces results. He will deliver that copy on time and on budget every time.