Digital Marketing Articles
Digital marketing is an ever changing and complex area of marketing. Learning digital marketing will pay dividends in helping you generate more leads, boost sales, and help you avoid costly mistakes.
If you have questions about topics we cover or need some assistance with your digital marketing please contact us or schedule a 45 minute free consulting session.
Email marketing is one of the best marketing strategies a business can employ today and shows no signs of slowing down. The first thing you will want to decide before starting new email marketing campaigns is what type of campaign you are doing. We break these down into a marketing email or an email newsletter, which we classify as branding or stay-in-touch campaigns.
Using search engines to drive traffic to your website, landing pages, and offers comes in two primary flavors. The first is search engine marketing, which pays for traffic through PPC (Pay Per Click) using a platform like Google or Bing. The second is search engine optimization (SEO) which is what most people think of when they think of using search engines to drive traffic to their websites.
As digital marketing consultants we work with a variety of businesses of all sizes. Many don’t understand that digital marketing is often a process or journey as opposed to a destination. They believe web projects reach a finish line and can be forgotten about as soon as they are “finished”. This is simply not true.
Most businesses have figured out they need a website. If a web site is just going to be a checkbox on your list of “things to do” you already have a problem. Many businesses have a basic notion that they need a site. Most don’t go much farther in thinking this through. They don’t plan out what a well-designed web site will do for their business. It becomes a situation where you want one because “they” have one. Unfortunately without purpose and planning your web site will not be successful.
Web sites all over the world are hacked daily. It is a fact of life. Web site security is something every business of every size should pay attention to. There are plenty of steps you can take to make sure you are not a victim. The first step is simply to recognize YOU can be a victim and that your business is vulnerable. Saying it will never happen to your little business is not an effective defense.
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