Digital Marketing Articles
Digital marketing is an ever changing and complex area of marketing. Learning digital marketing will pay dividends in helping you generate more leads, boost sales, and help you avoid costly mistakes.
If you have questions about topics we cover or need some assistance with your digital marketing please contact us or schedule a 45 minute free consulting session.
AI Rewards Strategy. Not Clever Prompts.
I see the same LinkedIn post every week. Someone shares their "secret ChatGPT prompt that will revolutionize your business!" And every week, someone tries it, gets disappointing results, and concludes AI is over hyped. They're both wrong. The prompt isn't the problem....
AI Business Strategy: How to Accelerate Growth Now
The Next Digital Revolution Has Arrived As digital marketing consultants, we’ve seen wave after wave of technology reshape the business landscape. Years ago, it was the Internet itself. Then came search, social media, and eCommerce — each one creating new winners and...
Sales Funnel Digital Marketing – Turn Visitors into Profit
So, you’ve got an amazing product. Now, it’s high time to show the world that it’s the best thing since sliced bread. Unfortunately, you’ll likely run into this problem: You’re unsure about how to tell the world about what you’ve got to offer. Worse yet, the lack of...
Ultimate Email Marketing Checklist
Email marketing is one of the best marketing strategies a business can employ today and shows no signs of slowing down. The first thing you will want to decide before starting new email marketing campaigns is what type of campaign you are doing. We break these down into a marketing email or an email newsletter, which we classify as branding or stay-in-touch campaigns.
SEO is Not Free Traffic
Using search engines to drive traffic to your website, landing pages, and offers comes in two primary flavors. The first is search engine marketing, which pays for traffic through PPC (Pay Per Click) using a platform like Google or Bing. The second is search engine optimization (SEO) which is what most people think of when they think of using search engines to drive traffic to their websites.
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