Digital Marketing Articles
Digital marketing is an ever changing and complex area of marketing. Learning digital marketing will pay dividends in helping you generate more leads, boost sales, and help you avoid costly mistakes.
If you have questions about topics we cover or need some assistance with your digital marketing please contact us or schedule a 45 minute free consulting session.
Use a Polymath Web Designer
According to Wikipedia a polymath is a person whose expertise spans a significant number of different subject areas, known to draw on complex bodies of knowledge to solve specific problems. Many consider Leonardo da Vinci a polymath of the Renaissance era. Others may know the concept by another common term “Renaissance man”.
How to Avoid Deceptive Online Marketing
Scams on the web are nothing new. Between phishing, hackers, malware, etc. roaming around on the Internet can be hazardous duty. With many of these threats a good anti-virus software, updated software, and some common sense, for example will help you avoid a lot of problems. Deceptive online marketing is a different matter.
Digital Marketing Services and Hollywood
When you are hiring a digital marketing services company finding one that uses the Hollywood model should be your goal. The traditional agency model for marketing firms goes all the way back to the era of the hit TV show Mad Men. It is composed of a traditional office with several employees and a variety of directors. It is an outdated business model with a huge amount of baggage that will cost you a lot of extra money.
WordPress Security for Your Website
Securing a WordPress site and making it difficult for hackers and bots to get access does require some planning and plugins to assist in the job but isn’t that difficult. Security isn’t binary in the sense that you have or don’t have it. The best way to think of website security is in layers. The more layers of security you apply the harder target you make.
How to Build a Lead Generation Website
A lead generation website is just what it sounds like. It is a website that works 24/7 generating interested and qualified leads for you. There are not a lot of lead generation programs out there that can boost that type of power. The keywords here are interested and qualified prospects. A prospect that has no interest in what you are selling is a poor lead. A prospect that has an interest but cannot afford your product or isn’t really qualified to be a customer for any other reason is also a poor lead.
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