Digital Marketing Facilitation Services
When it comes to planning a new digital marketing strategic direction for your business many times the company and their management team already have all the information to create a new strategy, but they simply don’t know how to access that information and put it into a format that is actionable.
That is where our expertise in leading small group facilitation comes into play. We will schedule planning sessions with your management, sales, marketing, customer service and other departments and team members to ask the right questions and capture the great info locked up in your business.
The facilitation outline is completely flexible to your business needs. We can meet as little as one time or several sessions with multiple groups and teams to capture that valuable information and put it into a strategic digital marketing plan.
Benefits of Guided Digital Marketing Facilitation Services Include:
- Unlocking Internal Expertise – In most organizations you have a variety of employees that have not only specialized information about how to solve problems, but also have identified problems and issues that need to be addressed. Asking the right questions can unlock and bring to light this valuable information in a way that will move the organization forward.
- Open Access – Sometimes the issue with unlocking the valuable information in an organization is simply having someone outside the company asking the right questions and doing intelligent follow up. Employees are often more open with an outside individual and will share information in ways that they wouldn’t with another member of the company.
- Global View – Because a facilitator is asking the right questions and capturing that information they are often in a unique position to see trends, common threads and other issues that looking at a few employees or departments don’t see. A good facilitator can use this information to do additional information collection and clarify large issues, trends, common threads in ways internal employees can’t.
- Too Close – The reason outside facilitators are often more successful is because they are detached from the organization and can see things with fresh eyes that employees can’t see. This is especially true of small or family run businesses that have a different dynamic in them. Employees and management often have built in obstacles and inhibitors for a variety of reasons that doesn’t let them see the forest for the trees and miss crucial details.
Once the facilitation work is complete I can combine additional services in consulting to implement a new strategic direction, improved brand image, additional marketing tactics, and even work in new media. For example, if during the facilitation we discover that you need to grow sales outside of your local or regional area and that some customers have complained about service. Such a scenario might be an opportunity to implement an eCommerce solution and improved customer service options through a company website. I am prepared to not only help you uncover valuable information, but help you utilize that information in a way that generates new business growth.
Schedule a Free 45-Minute Consultation Today!