Search engines are responsible for delivering the vast amount of traffic to most web sites. Some may come from other sources like social media, inbound links, etc. but search engines still do the heavy lifting in terms of helping visitors find new web sites and delivering traffic to existing web sites.
Therefore, it makes sense to a business to focus resources in search engine marketing to boost traffic to their site. Many businesses believe this is simply “free” traffic and that all you must do is put up a web site and wait until the search engines find you. Nothing could be further from the truth. You will have to earn every bit of quality search engine traffic you get. We offer two search engine marketing services for clients.
Some of the highest quality and best targeted traffic you can get is purchased traffic or more commonly called pay to click advertising. This is the process of selecting keywords targeted to niche markets and using those keywords to generate pay to click ads on platforms like Facebook, Google, and Bing that will drive people to your site. These ads can take on a variety of formats, appearances and sizes including even video based ads.
Effective search engine marketing will pay for itself in more leads and higher sales. This does not happen by accident. You need a firm that understands how to set up, run, adjust, analyze, and retarget paid campaigns as well as building the supporting infrastructire like landing pages. Further, you want a firm that understands the process of routing that traffic into effective and well-designed sales funnels that will convert into leads and sales.
We hold many industry certifications in paid advertising and can help with the following:
Our firm can help you through each component of setting up and executing a paid traffic campaign to increase your sales. We can help you set up an effective paid search campaign from beginning to end as well as execute it for you and adjust or improve your campaign. We also offer training to in-house staff that can learn how to manage campaigns we set up and eventually set up and manage them entirely in-house with your staff.
This area of search engine marketing has long been fertile ground for scam artists, inept consultants, and wild myths and rumors. Most businesses are used to getting multiple emails from companies promising for hundreds, or more likely, thousands of dollars in fees they can guarantee you will be “number 1 in Google”. Unfortunately, this is the wrong metric to measure success by and could cost you a lot of money and lost time for poor or non-existent results.
In addition, many businesses mistakenly believe that any webmaster can “make a few adjustments” to your web site and you will suddenly rocket up to number one in Google (again, wrong metric) and stay there. You won’t need to do anything else and a constant source of free traffic will pour into your site each and every day forever. Both scenarios are pure fantasy.
If you are looking for an honest and ethical search engine marketing firm that will help you build organic traffic the correct way and get real results, we can help. You need to understand the process is not cheap or fast. There are simply no “quick changes” that will create results. It is a steady process of work followed by analysis and more work.
We can provide the following services:
Our firm holds industry certifications in SEO as well as having years of experience assisting businesses in many different industries. There are simply no short cuts or magic bullets when it comes to doing quality SEO work. If you are interested in getting effective SEO work for your business and benefitting from a new source of targeted traffic to your web site please contact us.