Search Engine Marketing
Search engines are responsible for delivering the vast amount of traffic to most web sites. Some may come from other sources like social media, inbound links, etc. but search engines still do the heavy lifting in terms of helping visitors find new web sites and delivering traffic to existing web sites.
Therefore, it makes sense to a business to focus resources in search engine marketing to boost traffic to their site. Many businesses believe this is simply “free” traffic and that all you must do is put up a web site and wait until the search engines find you. Nothing could be further from the truth. You will have to earn every bit of quality search engine traffic you get. We offer two search engine marketing services for clients.
Search Engine Marketing (Paid Advertising)
Some of the highest quality and best targeted traffic you can get is purchased traffic or more commonly called pay to click (PPC) advertising. This is the process of selecting keywords targeted to niche markets and using those keywords to generate pay to click ads on platforms like Google and Bing that will drive people to your site. These ads can take on a variety of formats, appearances and sizes including even video based ads. While not technically search engine marketing we can also set up advertising campaigns on social media such as Facebook, Twitter, or Instagram.
Effective search engine marketing will pay for itself in more leads and higher sales. This does not happen by accident. You need a firm that understands how to set up, run, adjust, analyze, and re-target paid campaigns. In addition, your agency needs to be well versed in designing and building the supporting infrastructure such as sales funnels, lead magnets, content mapping, and landing pages and tripwires to move visitors through the customer journey.
SEO – Search Engine Optimization (Organic Search Improvement)
This area of search engine marketing has long been fertile ground for scam artists, inept consultants, and wild myths and legends. Most businesses are used to getting multiple emails from companies promising for hundreds, or more likely, thousands of dollars in fees they can guarantee you will be “number 1 in Google”. Unfortunately, this is the wrong metric to measure success by and could cost you a lot of money and lost time for poor or non-existent results.
In addition, many businesses mistakenly believe that any webmaster can “make a few adjustments” to your web site and you will suddenly rocket up to number one in Google (again, wrong metric) and stay there. You won’t need to do anything else and a constant source of free traffic will pour into your site each and every day forever. Both scenarios are pure fantasy.
If you are looking for an honest and ethical search engine optimization firm that will help you build organic traffic the correct way and get real results, we can help. You need to understand the process is not cheap or fast. There are simply no “quick changes” that will create results. It is a steady process of work followed by analysis and more work. It is also an ongoing process. It not something we do for a short period of time and then you can kick back and enjoy years of qualified, targeted, free traffic. It will require ongoing maintenance to maintain and improve.
Search Engine Marketing Services We Offer
Every successful SEO campaign begins with a site audit to ensure that your site is responsive, fast and well designed to be optimized. Google has laid out considerable criteria in this area and we know and understand that criteria.
This process evaluates your competitors and shows you how you rank compared to them and where they are stronger or weaker. It also teaches you what they are doing right and how to replicate that on your site.
Market (Niche) Analysis
This is necessary to see how competitive your market is in general and how easy (or difficult) it will be to get you effective SEO results. It also gives you strategies for dominating smaller niche markets where you can do well and avoid difficult larger markets that are hyper competitive and almost impossible to perform well in.
All search engine marketing both paid and SEO comes down to effective keyword research. Optimizing your site and content for the correct keywords will bring in quality traffic that matches your target market. We help you build a quality set of keywords so that you can compete effectively and achieve results.
A cornerstone of effective SEO is a constant flow quality content to your site. Simply putting up an 8-10-page web site and never adding content to it or changing information will never be a winning strategy. Successful businesses must develop quality content and continue to do so on a regular basis.
Social Media Integration
Social media is here to stay and plays a key role in SEO. This includes everything from positive reviews to online word of mouth campaigns on platforms like Facebook, Twitter, YouTube and others. Social media marketing and content distribution using a spoke & hub strategy.
Keywords and content need to be mapped to a well designed sales funnel. Visitors don’t always come to your website through the front door on your home page. Any page they enter on needs to be serve as the beginning of an effective sales funnel to move the customer from cold prospect to satisfied customer. We can build that sales funnel for you.
How you write and present content on your website must be set up for the search engines, take your keywords into account and solve marketing problems. We provide full SEO copywriting services that meet all of these criteria and will help you perform better in the search engines as well as convert more visitors on your site into leads or sales.
Effective SEO services consistently collect data on all aspects of your strategies. This data is used to adjust or change strategy. Not using data to make decisions is like driving your car blind folded. Our firm can help you figure out what data is important and relevant and how to interpret that data.
Our firm holds industry certifications in SEO as well as having years of experience assisting businesses in many different industries. Contrary to the numerous emails you probably get promising instant results and page one Google results, there are simply no short cuts or magic bullets when it comes to doing quality SEO work. If you are interested in getting effective SEO work for your business and benefiting from a new source of targeted traffic to your web site please contact us.
Schedule a Free 45-Minute Consultation Today!