SEO is Not Free Traffic

SEO is Not Free Traffic

Using search engines to drive traffic to your website, landing pages, and offers comes in two primary flavors. The first is search engine marketing, which pays for traffic through PPC (Pay Per Click) using a platform like Google or Bing. The second is search engine...
Purpose Driven Website

Purpose Driven Website

Most businesses have figured out they need a website. If a web site is just going to be a checkbox on your list of “things to do” you already have a problem. Many businesses have a basic notion that they need a site. Most don’t go much farther in thinking this...
Use a Polymath Web Designer

Use a Polymath Web Designer

According to Wikipedia a polymath is a person whose expertise spans a significant number of different subject areas, known to draw on complex bodies of knowledge to solve specific problems. Many consider Leonardo da Vinci a polymath of the Renaissance era. Others may...
Digital Marketing Services and Hollywood

Digital Marketing Services and Hollywood

When you are hiring a digital marketing services company finding one that uses the Hollywood model should be your goal. The traditional agency model for marketing firms goes all the way back to the era of the hit TV show Mad Men. It is composed of a traditional office...
Competition Proof eCommerce Strategy

Competition Proof eCommerce Strategy

eCommerce used to be considered the great equalizer, it was a strategy that could be used by small businesses to beat the vast resources of large businesses. Then Amazon arrived followed by thousands of other businesses. Competition returned. eCommerce is still a...