Digital Marketing – Journey vs. Destination
As digital marketing consultants we work with a variety of businesses of all sizes. Many don’t understand that digital marketing is often a process or journey as opposed to a destination. They believe web projects reach a finish line and can be forgotten about as soon...
Competition Proof eCommerce Strategy
eCommerce used to be considered the great equalizer, it was a strategy that could be used by small businesses to beat the vast resources of large businesses. Then Amazon arrived followed by thousands of other businesses. Competition returned. eCommerce is still a...
Digital Marketing Strategy – 3 Keys to Success
Digital marketing is a complex ecosystem with a lot of moving parts where the rules are always changing and what worked yesterday may not work today. Small and medium-sized businesses that want to implement a digital marketing strategy can’t possibly keep up with...
What is a Buyer Persona?
If you have read any articles on digital marketing, you have probably heard the term(s) buyer persona, customer avatar, or customer profile. All these are names for the same basic thing. For this article, I will call it a buyer persona, but understand different...Author Box
Michael Temple
Digital Marketing Consultant
Michael has been a consultant, speaker, copywriter, entrepreneur, and investor for over two decades. He has worked with businesses on projects of all sizes in a variety of industries, including manufacturing, finance, law, and healthcare.